Today, Squish operates 15 locations across Canada, including Vancouver, Edmonton and Toronto, as well as an e-commerce website. “Just seeing the demand for it is so exciting.” Squish’s intriguing flavours along with their eye-catching packaging made them a fast favourite for gifting at any occasion. “When we started, we were just playing with a few vegan but now we’re committed to having the largest vegan assortment out of any gummy company,” Segal says. When it launched in 2014, Squish made waves as one of the first specialty gummy candy companies to offer bonbons in gourmet (many vegan-friendly) flavours such as the new Yuzu Mimosa. The historic London shopping destination approached the Montrealer about adding Squish Candies to its luxury confectionery selection after discovering the brand on Instagram.
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“I used to go there in the summer and, when I was about 11, I filled my suitcase with Haribo.” This fall, the story of Segal’s British-born sweet tooth went full circle when Harrods came calling.
“Actually, my love of gummies started in England,” she says.
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Log In Create Free Accountįor Squish Candies president and founder Sarah Segal, gummy bears are more than just at the centre of her profession – they’re a lifelong obsession.